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1

Pictures Speak Louder than Words: Motivations for Using Instagram

Lee, Eunji, Lee, Jung-Ah, Moon, Jang Ho, Sung, Yongjun

Journal:

Cyberpsychology Behavior and Social Networking

Année:

2015

Langue:

english

Fichier:

PDF, 106 KB

english, 2015

2

Why we post selfies: Understanding motivations for posting pictures of oneself

Sung, Yongjun, Lee, Jung-Ah, Kim, Eunice, Choi, Sejung Marina

Journal:

Personality and Individual Differences

Année:

2016

Langue:

english

Fichier:

PDF, 207 KB

english, 2016

3

Understanding Attitudes Toward and Behaviors in Response to Product Placement

de Gregorio, Federico, Sung, Yongjun

Journal:

Journal of Advertising

Année:

2010

Langue:

english

Fichier:

PDF, 199 KB

english, 2010

4

Cultural values in financial services advertising: a cross-cultural study of magazine ads in the USA and Korea

Song, Young-A., Ahn, Hongmin, Sung, Yongjun

Journal:

Journal of Services Marketing

Année:

2014

Langue:

english

Fichier:

PDF, 208 KB

english, 2014

5

How Culture Influences the “Social” in Social Media: Socializing and Advertising on Smartphones in India and the United States

Muralidharan, Sidharth, La Ferle, Carrie, Sung, Yongjun

Journal:

Cyberpsychology Behavior and Social Networking

Année:

2015

Langue:

english

Fichier:

PDF, 113 KB

english, 2015

6

Instagram versus Snapchat: Self-expression and privacy concern on social media

Choi, Tae Rang, Sung, Yongjun

Journal:

Telematics and Informatics

Année:

2018

Langue:

english

Fichier:

PDF, 964 KB

english, 2018

7

The role of narcissism in self-promotion on Instagram

Moon, Jang Ho, Lee, Eunji, Lee, Jung-Ah, Choi, Tae Rang, Sung, Yongjun

Journal:

Personality and Individual Differences

Année:

2016

Langue:

english

Fichier:

PDF, 252 KB

english, 2016

8

Brand Personality Structures in the United States and Korea: Common and Culture-Specific Factors

Yongjun Sung, Spencer F. Tinkham

Journal:

Journal of Consumer Psychology

Année:

2005

Langue:

english

Fichier:

PDF, 1.71 MB

english, 2005

9

New Brand Worlds: College Student Consumer Attitudes toward Brand Placement in Films, Television Shows, Songs, and Video Games

Sung, Yongjun, de Gregorio, Federico

Journal:

Journal of Promotion Management

Année:

2008

Langue:

english

Fichier:

PDF, 91 KB

english, 2008

10

The Predictive Roles of Brand Personality on Brand Trust and Brand Affect: A Study of Korean Consumers

Sung, Yongjun, Kim, Jooyoung, Jung, Jong-Hyuok

Journal:

Journal of International Consumer Marketing

Année:

2009

Langue:

english

Fichier:

PDF, 230 KB

english, 2009

11

To App or Not to App: Engaging Consumers via Branded Mobile Apps

Kim, Eunice, Lin, Jhih-Syuan, Sung, Yongjun

Journal:

Journal of Interactive Advertising

Année:

2013

Langue:

english

Fichier:

PDF, 138 KB

english, 2013

12

Brand Placements in Korean Films, 1995–2003: A Content Analysis

Sung, Yongjun, Choi, Jongsuk, de Gregorio, Federico

Journal:

Journal of International Consumer Marketing

Année:

2008

Langue:

english

Fichier:

PDF, 1.26 MB

english, 2008

13

Non-student consumer attitudes towards product placement – Implications for public policy and advertisers

Sung, Yongjun, de Gregorio, Federico, Jung, Jong-Hyuok

Journal:

International Journal of Advertising

Année:

2009

Langue:

english

Fichier:

PDF, 258 KB

english, 2009

14

Actual Self vs. Avatar Self: The Effect of Online Social Situation on Self-Expression

Sung, Yongjun, Moon, Jang Ho, Kang, Mihyun, Lin, Jhih-Syuan

Journal:

Journal of Virtual Worlds Research

Année:

2011

Langue:

english

Fichier:

PDF, 368 KB

english, 2011

15

Interpret me! The interplay between visual metaphors and verbal messages in advertising

Ryoo, Yuhosua, Jeon, Yongwoog Andrew, Sung, Yongjun

Journal:

International Journal of Advertising

Année:

2020

Fichier:

PDF, 2.18 MB

2020

16

Brand personality dimensions in China

Chu, Shu-Chuan, Sung, Yongjun

Journal:

Journal of Marketing Communications

Année:

2011

Langue:

english

Fichier:

PDF, 195 KB

english, 2011

17

Increasing Power and Preventing Pain

Sung, Yongjun, Choi, Sejung Marina

Journal:

Journal of Advertising

Année:

2011

Langue:

english

Fichier:

PDF, 1.07 MB

english, 2011

18

The roles of spokes-avatars' personalities in brand communication in 3D virtual environments

Jin, Seung-A Annie, Sung, Yongjun

Journal:

Journal of Brand Management

Année:

2010

Langue:

english

Fichier:

PDF, 191 KB

english, 2010

19

Predicting selfie-posting behavior on social networking sites: An extension of theory of planned behavior

Kim, Eunice, Lee, Jung-Ah, Sung, Yongjun, Choi, Sejung Marina

Journal:

Computers in Human Behavior

Année:

2016

Langue:

english

Fichier:

PDF, 478 KB

english, 2016

20

Hide-and-Seek: Narcissism and “Selfie”-Related Behavior

Lee, Jung-Ah, Sung, Yongjun

Journal:

Cyberpsychology Behavior and Social Networking

Année:

2016

Langue:

english

Fichier:

PDF, 127 KB

english, 2016

21

Effects of brand anthropomorphism on consumer-brand relationships on social networking site fan pages: The mediating role of social presence

Kim, Taeyeon, Sung, Yongjun, Moon, Jang Ho

Journal:

Telematics and Informatics

Année:

2020

Fichier:

PDF, 2.15 MB

2020

22

Effects of brand personality on brand trust and brand affect

Yongjun Sung, Jooyoung Kim

Journal:

Psychology and Marketing

Année:

2010

Langue:

english

Fichier:

PDF, 128 KB

english, 2010

23

Gucci versus Old Navy: Interplay of Brand Personality and Regulatory Focus in Advertising Persuasion

Kim, Dong Hoo, Sung, Yongjun

Journal:

Psychology and Marketing

Année:

2013

Langue:

english

Fichier:

PDF, 661 KB

english, 2013

24

Dimensions of Luxury Brand Personality: Scale Development and Validation

Sung, Yongjun, Choi, Sejung Marina, Ahn, Hongmin, Song, Young-A

Journal:

Psychology and Marketing

Année:

2015

Langue:

english

Fichier:

PDF, 203 KB

english, 2015

25

Brand followers: Consumer motivation and attitude towards brand communications on Twitter

Kwon, Eun Sook, Kim, Eunice, Sung, Yongjun, Yoo, Chan Yun

Journal:

International Journal of Advertising

Année:

2015

Langue:

english

Fichier:

PDF, 263 KB

english, 2015

26

Young adults' responses to product placement in movies and television shows: A comparative study of the United States and South Korea

Lee, Taejun (David), Sung, Yongjun, Choi, Sejung Marina

Journal:

International Journal of Advertising

Année:

2011

Langue:

english

Fichier:

PDF, 196 KB

english, 2011

27

To Play or Not to Play: An Exploratory Content Analysis of Branded Entertainment in Facebook

Zhang, Jie, Sung, Yongjun, Lee, Wei‐Na

Journal:

American Journal of Business

Année:

2010

Langue:

english

Fichier:

PDF, 377 KB

english, 2010

28

Cross‐cultural challenges in product placement

Lee, Taejun (David), Sung, Yongjun, de Gregorio, Federico

Journal:

Marketing Intelligence & Planning

Année:

2011

Langue:

english

Fichier:

PDF, 224 KB

english, 2011

29

#Me and brands: understanding brand-selfie posters on social media

Sung, Yongjun, Kim, Eunice, Choi, Sejung Marina

Journal:

International Journal of Advertising

Année:

2017

Langue:

english

Fichier:

PDF, 509 KB

english, 2017

30

The effect of usage situation on Korean consumers' brand evaluation: The moderating role of self-monitoring

Journal:

Journal of Consumer Behaviour

Année:

2011

Langue:

english

Fichier:

PDF, 129 KB

english, 2011

31

Dimensions of purchase-decision involvement: Affective and cognitive involvement in product and brand

Kim, Jooyoung, Sung, Yongjun

Journal:

Journal of Brand Management

Année:

2009

Langue:

english

Fichier:

PDF, 223 KB

english, 2009

32

Understanding the Role of Cigarette Promotion and Youth Smoking in a Changing Marketing Environment

Krugman, Dean M., Quinn, William H., Sung, Yongjun, Morrison, Margaret

Journal:

Journal of Health Communication

Année:

2005

Langue:

english

Fichier:

PDF, 805 KB

english, 2005

33

Consumer emotional intelligence and its effects on responses to transgressions

Ahn, Hongmin, Sung, Yongjun, Drumwright, Minette E.

Journal:

Marketing Letters

Année:

2016

Langue:

english

Fichier:

PDF, 274 KB

english, 2016

34

Using a consumer socialization framework to understand electronic word-of-mouth (eWOM) group membership among brand followers on Twitter

Chu, Shu-Chuan, Sung, Yongjun

Journal:

Electronic Commerce Research and Applications

Année:

2015

Langue:

english

Fichier:

PDF, 840 KB

english, 2015

35

Are you on Timeline or News Feed? The roles of Facebook pages and construal level in increasing ad effectiveness

Kim, Dong Hoo, Sung, Yoon Hi, Lee, So Young, Choi, Dongwon, Sung, Yongjun

Journal:

Computers in Human Behavior

Année:

2016

Langue:

english

Fichier:

PDF, 1.37 MB

english, 2016

36

To Click or Not to Click? Investigating Antecedents of Advertisement Clicking on Facebook

Kim, Yoojung, Kang, Mihyun, Choi, Sejung Marina, Sung, Yongjun

Journal:

Social Behavior and Personality An International Journal

Année:

2016

Langue:

english

Fichier:

PDF, 88 KB

english, 2016

37

The Effect of Descriptive Norms and Construal Level on Consumers' Sustainable Behaviors

Ryoo, Yuhosua, Hyun, Na Kyong, Sung, Yongjun

Journal:

Journal of Advertising

Année:

2017

Langue:

english

Fichier:

PDF, 905 KB

english, 2017

38

Shaping Corporate Character Through Symmetrical Communication: The Effects on Employee-Organization Relationships

Men, Linjuan Rita, Sung, Yongjun

Journal:

International Journal of Business Communication

Année:

2019

Fichier:

PDF, 164 KB

2019

39

[IEEE 2020 IEEE International Symposium on High Performance Computer Architecture (HPCA) - San Diego, CA, USA (2020.2.22-2020.2.26)] 2020 IEEE International Symposium on High Performance Computer Architecture (HPCA) - NVDIMM-C: A Byte-Addressable Non-Volatile Memory Module for Compatibility with Standard DDR Memory Interfaces

Lee, Changmin, Shin, Wonjae, Kim, Dae Jeong, Yu, Yongjun, Kim, Sung-Joon, Ko, Taekyeong, Seo, Deokho, Park, Jongmin, Lee, Kwanghee, Choi, Seongho, Kim, Namhyung, G, Vishak, George, Arun, V, Vishwas, L

Année:

2020

Fichier:

PDF, 536 KB

2020

40

“I won't leave you although you disappoint me”: The interplay between satisfaction, investment, and alternatives in determining consumer–brand relationship commitment

Yongjun Sung, Sejung Marina Choi

Journal:

Psychology and Marketing

Année:

2010

Langue:

english

Fichier:

PDF, 133 KB

english, 2010

41

BRIDGING OR BONDING?

Choi, Sejung Marina, Kim, Yoojung, Sung, Yongjun, Sohn, Dongyoung

Journal:

Information Communication & Society

Année:

2011

Langue:

english

Fichier:

PDF, 196 KB

english, 2011

42

Nothing Can Tear Us Apart: The Effect of Brand Identity Fusion in Consumer-Brand Relationships

Lin, Jhih-Syuan, Sung, Yongjun

Journal:

Psychology and Marketing

Année:

2014

Langue:

english

Fichier:

PDF, 273 KB

english, 2014

43

Brand followers’ retweeting behavior on Twitter: How brand relationships influence brand electronic word-of-mouth

Kim, Eunice, Sung, Yongjun, Kang, Hamsu

Journal:

Computers in Human Behavior

Année:

2014

Langue:

english

Fichier:

PDF, 343 KB

english, 2014

44

An Explorative Study of Korean Consumer Participation in Virtual Brand Communities in Social Network Sites

Sung, Yongjun, Kim, Yoojung, Kwon, Ohyoon, Moon, Jangho

Journal:

Journal of Global Marketing

Année:

2010

Langue:

english

Fichier:

PDF, 172 KB

english, 2010

45

Follow Me! Global Marketers’ Twitter Use

Kwon, Eun Sook, Sung, Yongjun

Journal:

Journal of Interactive Advertising

Année:

2011

Langue:

english

Fichier:

PDF, 227 KB

english, 2011

46

Effects of Cultural Exposure through Pre-Event Media

Green, B. Christine, Lim, So Youn, Seo, Won Jae, Sung, Yongjun

Journal:

Journal of Sport & Tourism

Année:

2010

Langue:

english

Fichier:

PDF, 190 KB

english, 2010

47

A two-dimensional approach to between-partner fit in co-branding evaluations

Ahn, Hongmin, Sung, Yongjun

Journal:

Journal of Brand Management

Année:

2012

Langue:

english

Fichier:

PDF, 130 KB

english, 2012

48

Brand commitment in consumer–brand relationships: An investment model approach

Sung, Yongjun, Campbell, W Keith

Journal:

Journal of Brand Management

Année:

2009

Langue:

english

Fichier:

PDF, 138 KB

english, 2009

49

Keep the Social in Social Media: The Role of Social Interaction in Avatar-Based Virtual Shopping

Moon, Jang Ho, Kim, Eunice, Choi, Sejung Marina, Sung, Yongjun

Journal:

Journal of Interactive Advertising

Année:

2013

Langue:

english

Fichier:

PDF, 332 KB

english, 2013

50

Antecedents of Nation Brand Personality

Song, Young-A, Sung, Yongjun

Journal:

Corporate Reputation Review

Année:

2013

Langue:

english

Fichier:

PDF, 143 KB

english, 2013